12 September 2018
You may not know that Keep Your Fork’s managing director Faye became first became a self- employed trainer almost 18 years ago when her second child Gabi was six months old to work flexibly around her children’s needs as a single parent for fifteen years. She founded Keep Your Fork marketing, PR and training consultancy as a full time business almost 10 years ago this October as they became less dependent.
22 August 2018
When I launched my award-winning Brand Booster programme about six years ago now- Michele Walsh was one of my first clients. She took a nanosecond to book onto the six-week personal branding and PR programme- immediately applying and becoming an evangelist of Brand Boosting techniques ever since, seeing terrific success.
1 August 2018
Here's the easy and cowardly approach to seeking customer feedback: Phone your favourite client and ask them to say something nice about you. That may provide a brief warm glow of happiness. It can generate testimonials. But there are three big problems:
1 August 2018
PR always goes quiet in the Summer while agency staff and their clients are off- returning with renewed vigour after the summer slowdown and time to reflect. KYF has a reputation of providing fast turnaround top quality copy to our journalist contacts, and building trust and rapport within those relationships benefits YOU, US
25 July 2018
After a recent study in the Journal of Social and Clinical Psychology, our MD Faye Smith was asked to respond to findings relating Facebook ‘highlight reels’ exposure to depressive symptoms by the health experts at AXA, for an opinion piece about the value of social media holidays. As the school holidays have just started and many of our clients are taking well-earned breaks from their busy workplaces, Faye revisits this theme for our blog this week.
19 July 2018
“Our country’s been through some difficult moments recently in terms of its unity. “Sport has the power to unite people and football is the biggest sport.” So said Gareth Southgate in the build-up to the World Cup semi-final.
28 June 2018
It is important to ensure the category you go for aligns with your achievements in the last 12 – 18 months, that is the category you will be happy to promote as a key asset to your business marketing
13 June 2018
It is crucial that when posting out on social media you make the most out of your posts. With any business, social media has to bring a return on investment and time otherwise it’s a waste of a business’s resources. Therefore, it’s time to think more carefully about what, when, how and why you are posting on your various platforms.
24 May 2018
Securing public sector contracts may be part of your growth strategy, whether you run a business or a social enterprise. And it can involve a considerable amount of time to put in a bid or respond to an invitation to tender.
10 May 2018
We often say, if businesses want to appear in the press, then they need to BUY the press. We all know newspaper circulation is declining in the face of online competition- and they are fighting back with their own online platforms- but the maxim ‘use it or lose it’ still holds true.