Blog and News from Keep Your Fork

4 July 2017

Taking & Creating Opportunities

This time last year I was unexpectedly preparing to go to Rio de Janeiro to work on the Olympic and Paralympic Games – a trip to South America that came about because of a chance meeting. It was all a bit of a surprise as I had not been awarded accreditation when applying as a freelance journalist despite years of experience covering international swimming, athletics and cycling for some of the most respected outlets in the world.

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20 April 2017

How Long Should a Business Blog Post Be?

Before you write that next long business blog post and start to think about how long it should be please read on to learn why it might be worth writing those few extra words or perhaps when it might be OK to choose not to.

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20 April 2017

Seven Storytelling Tips.

Is storytelling just the latest communications fad? Imagine a business buzzword bingo scratchcard from twenty years ago. The phrases “paradigm shift,” “blue sky thinking” and “think outside the box” would all have featured. These clichés are no longer widely used because they were essentially meaningless waffle.

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