10 May 2018
We often say, if businesses want to appear in the press, then they need to BUY the press. We all know newspaper circulation is declining in the face of online competition- and they are fighting back with their own online platforms- but the maxim ‘use it or lose it’ still holds true.
3 May 2018
Professional photography is often overlooked when it comes to your business. Whether you’re just starting out or established, you probably don’t consider the pictures you have on your websites or social media as a way of attracting new business. The cost of professional photography might prompt you to wonder if you might be able to get away without it. After all, you could just take some pictures yourself, or use stock photos you found for free on the internet..…
26 April 2018
The prospect of returning to work after having taken time out to start a family can be more than a little daunting. There is plenty that you can do to prepare yourself for the re-launch of your career, not the least of which is ensuring that you have an up-to-date CV, one that will persuasively get you that first foot in the door to a new job. Where to begin?
19 April 2018
Ruth was already doing a great job of her own PR when she asked Keep Your Fork to get her further, faster. She had made some valuable connections with the right people- in her case food editors in the local media- and had a flair for copy writing, a huge asset. What Ruth recognised she missed however, was that all- important impartial ‘birds-eye view’ of their own business, and a fuller appreciation of the wider profile opportunities in the food press, business press and of course, those all- important personal contacts in the media.
9 April 2018
LinkedIn is effectively one big database where professionals and business people congregate, making it a great place to get noticed and attract new potential clients to you. The question is can your target audience actually find you when they are searching for solutions in their hour of need? If you’ve heard of people who are successfully using LinkedIn to find new clients, but you’ve not yet found the LinkedIn holy grail for your business, here are some tips to help you get found.
5 April 2018
Do you want your business to thrive in today’s market? Then having an active and strong online presence is a must. In 2017 there were 2.46 billion social network users with this number predicted to grow to 2.62 billion users in 2018 (Statista 2017). If your business isn’t using social media platforms then I hope these figures make you have a rethink.
28 March 2018
There are two main reasons businesses- whether £16million turnover SMEs or solopreneurs- come to Keep Your Fork for Public Relations support. They are either wanting profile or profit (ie more customers), most usually both. So we need to reassure our clients on both fronts.
21 March 2018
Feel like you need to shake up your marketing techniques? You’ve probably implemented social media campaigns, advertisement, promotion, e-marketing, all the regular go to marketing strategies but it’s now time to try experiential marketing.
15 March 2018
German physicist and genius Albert Einstein once said: “The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvellous structure of reality. It is enough if one tries merely to comprehend a little of this mystery each day.”
8 March 2018
Twitter is evolving all the time so you need to too - here are some great KYF tips to zizz up your Twitter feed!