Blog and News from Keep Your Fork

11 October 2017

10 proven tactics to improve your business Facebook page engagement

SO YOU WANT TO START A FACEBOOK PAGE FOR YOUR BUSINESS? The Keep Your Fork team can help you to ensure you get the maximum results for your time and here are 10 Facebook Tactics you can use today to increase your Facebook Page engagement.

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4 October 2017

The Product Funnel - It begins with writing a business book!

How to grow your credibility, client-base, and bank balance as a Solopreneur.

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27 September 2017

Keep Calm: your key priorities for media crisis interviews

The chances are you’re keen on the idea of generating media attention. Your organisation has an innovative approach and deserves publicity. You’d like the media to cover your business, social enterprise, or charity.

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20 September 2017

The four reasons to include Video in your Marketing Strategy

As a medium, it holds the ability to transform, inform and delight us in a way nothing else can. So it's no wonder businesses are starting to tap into the power of video to grow, engage with and inform their customers. And it’s genuinely never been simpler, or quicker, to create than it is right now.

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13 September 2017

The 6 Twitter tweaks and trends that can make a BIG difference to your sales

Twitter is constantly evolving … here are some great tips to try to freshen up your feed!

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6 September 2017

Three top reasons LinkedIn beats email for sales

There’s obviously always going to be some people who just love LinkedIn and some that don’t. And on one of my recent training courses, a delegate told me she had worked with companies who questioned the point of LinkedIn and any time invested in it. Clearly I am a LinkedIn fan, but with a corporate marketing background I well understand that you should question the things you invest time and resources into. How you use LinkedIn – and therefore its relevance to you – should be dictated by your definition of success. Like any marketing activity, you shouldn’t spend time on it without having an objective and success criteria to monitor against.

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30 August 2017

The nine biggest mistakes businesses make when sending their own photographs to the media

Everyone has the story of their business and a personal story to tell which make you different, unique and memorable. In a world of ‘same old, same old’, our stories are what make us stand out. The thing is, with every story needs to go a really great PHOTO.

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4 July 2017

Taking & Creating Opportunities

This time last year I was unexpectedly preparing to go to Rio de Janeiro to work on the Olympic and Paralympic Games – a trip to South America that came about because of a chance meeting. It was all a bit of a surprise as I had not been awarded accreditation when applying as a freelance journalist despite years of experience covering international swimming, athletics and cycling for some of the most respected outlets in the world.

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20 April 2017

How Long Should a Business Blog Post Be?

Before you write that next long business blog post and start to think about how long it should be please read on to learn why it might be worth writing those few extra words or perhaps when it might be OK to choose not to.

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20 April 2017

Seven Storytelling Tips.

Is storytelling just the latest communications fad? Imagine a business buzzword bingo scratchcard from twenty years ago. The phrases “paradigm shift,” “blue sky thinking” and “think outside the box” would all have featured. These clichés are no longer widely used because they were essentially meaningless waffle.

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