BRAND BOOSTER TOP TIPS
“Who? to YOU! Brand Booster” tips
Tip number one…tell your story
Everyone has the story of their business (more of that in another tip), but it’s your personal story I’m talking about. Where you’ve come from, how you got the idea, odds you’ve overcome, life changing experiences, ah-ha moments… all that is what drives you, gives you the passion for your business, makes you different, unique and memorable.
Tip number two…get a great photo
Only with a decent photo will your story stand a chance of getting you (and your business) where you deserve to be: in the press, (even on the radio!) and in national glossy magazines with half a million readers.
Tip number three…enter awards
By now I hope you have the STORY of your business and a fab PHOTO to make you stand out. You’re ready to fight the customers off if needs be, as the hordes come racing to your door, but WAIT! How will they know it’s not just you, let’s be honest, making it up? I mean really, you say you’re the best. Of course you do. But does anyone else? Well we’ll come to the power of testimonials another time, but there’s one thing that can get you industry recognition, customers and the media beating a path to your door faster than pretty much anything- and that’s WINNING AN AWARD!
Tip number four…offer TOP TIPS!
Top tips add value to your client for free (and who doesn’t love that?), mark you out as generous (and what a nice person you must be to work with) and establish you as an industry expert!
Tip number five…capture your colours and sort out your style statement! (Part 1)
Your hair, accessories, colours you wear… when they are RIGHT FOR YOU all make you memorable… IN THE RIGHT WAY!
Tip number six…capture your colours and sort out your style statement! (Part 2)
Those of you who saw my Star feature on cosmetic usage recently will know how useful a tool I feel it is in women’s branding armour.