The Project

Leading European Myers Briggs training experts and social entrepreneurs, Lichfield Consulting wanted to develop their services in the hospitality and leisure industry. Brought Keep Your Fork on board to spearhead marketing activities and create marketing resources.

 Feedback from the Client

"Faye was instrumental in getting us to focus on a specific sector to deliver training. She came in and was involved in all aspects of communicating our message, and in training up the workforce to deliver it. She helped us grab the opportunities out there." 

Tchad Western - Director, Lichfield Consulting

 The Result

Created marketing strategy with particular reference to hotel and leisure industry, including: market segmentation strategy, telemarketing campaign, staff training and coaching in telemarketing techniques. During this process, the database was updated and cleansed and appointments were set. Keep your Fork were also responsible for project managing creation of website: website copy-writing, director’s profile and photographs and client testimonials for website. Created brand for Lichfield Community, the social enterprise part of the business.