Case Study: Lichfield Consulting
The Project
Leading social entrepreneur Tchad Western, director of Lichfield Consulting wanted to promote the Fair Play League and its annual cup final. Tchad asked Keep Your Fork to generate maximum PR on the local radio and in the press, arrange photo opportunities with the children’s hospital fundraising team and Sheffield United. KYF were then asked to identify and call all primary schools within the areas of the United ground where the final was to be played and each of the schools near the finalists. School head permission was gained in all but one case to send out batched flyers to the pupils to promote the final to their families.
Comments from the Client
“The day was a great success with a lot of money raised for the Sheffield Children’s hospital. We had a lot of younger children turning up for the event at Bramall Lane (www.sdfpl.co.uk) and it all contributed to a great family day. Faye was given a brief with a very tight deadline and delivered an outstanding result.”
Tchad Western - Director, Lichfield Consulting
The Result
The event was well featured on the local radio and in the press, and the Fairplay Cup Final was a great success with hundreds of children and their families attending, raising essential funds for the Children’s Hospital.