The Project

An award-winning social enterprise with national yoga presence, Yoga4UK offers five key product areas across different sectors ages and life stages needed to develop existing marketing strategy to increase customer funding streams.

Feedback from the Client

“Working with Keep Your Fork was really uplifting! A no no nonsesne approach, delivering practical solutions which really helped me to not only focus on what needed to be done but, more importantly, to prioritise and think about what was achievable and realistic. I would certainly recommend KYF if you are serious about getting your message out there and establishing a rapport.”

 Farah-Naz Khan - Director, Yoga4 UK

The Result

Agreed key customer target groups with client, developed direct sales and PR strategy including: press release awareness in target areas, creation of PR templates, nationwide proactive telemarketing campaign, post-yoga training course testimonial press releases. Client trained to continue this great start with their own press releases.

Built Farah’s personal brand as a specialist guest speaker and spokesperson on all matters yoga. This enabled better targeting of businesses and children’s nursery client groups. Marketing costs covered through additional income generated. Media and relevant partner organisations aided Yoga4UK in communicating message to client groups.