Case Study: Youth Can Achieve
The Project
A social enterprise founded recently by top local personal injury lawyer Nikki Sharpe. Nikki wished to develop a Youth Can Achieve and marketing strategy to increase visibility in order to attract young people to develop their potential, additional trustees and access to further funding streams.
Feedback from the client
“Youth Can Achieve are very grateful to Keep your Fork’s Faye Smith who has worked wonders. Faye has made so many doors open and revealed the fantastic opportunities within – radio and TV appearances, media coverage, national, regional and local awards galore– what more can one want?”
Nikki Sharpe, Founder, Youth Can Achieve
The Result
Identified opportunity for Nikki to be nominated for ‘Extraordinary Woman of the Year 2010 Award’, and ‘Personal Contribution Award’ and won both categories, resulting in local, regional and national press, radio and television exposure. Keep your Fork nominated Nikki for Sheffield’s Night of Honour “Investor in Children” award; shortlisted to final three, awaiting results.
Youth Can Achieve has received press and radio attention, including a forthcoming profile piece in ‘Good Housekeeping’ magazine. Marketing and PR strategy created a steady stream of press releases to build profile. Helped Nicky become social enterprise coalition spokesperson for Yorkshire and the Humber and NSPCC ambassador. Increased portfolio of schools involved, new trustees came on board, built impetus for Nikki to secure numerous revenue streams including a three-year project with ‘Children in Need’. Networking into support, help and partnership across the region. Identified guest speakers for the annual conference and helped with youth T-shirt design competition, arranging judges, PR, printing and retailing of the winning design.