Case Study: Forest Schools and Dangerous Adventure Clubs
The Project
Design and deliver a practical communication, sales and tele- marketing plan to launch the range of the commercial Dangerous Adventure Clubs services and support the long term development of the Forest School social enterprise arm of the business. Within a very tight timescale of a month, KYF had created a marketing strategy and range of literature which was put straight into the hand of the customer by connecting theDangerous Adventure Club to local schools, negotiated delivery through key school book bags. KYF organised promotional events and opportunities such as library displays. We also ran an email marketing campaign, wrote press releases and engaged with a range of local media contacts.
Feedback from the client
“……Faye is enthusiastic, motivated and inspirational in her design and drive to get things done, she has provided insight and knowledge in a competitive world; there is nothing she can’t get done and no one she does not know!” Sarah Blackwell, Director of Archimedes Training
The Result
Top quality materials which attracted children and parents created such a strong demand for parties that Director’s daughter able to run them as a part time business while in sixth form, accepted for Business Link new enterprise grant, secured radio appearances and press coverage which cemented place as market leader of natural play training.