From Who? To YOU! Building your personal brand & boosting your business profile
“Regardless of the business you’re in, we all need to understand the importance of branding. We are CEOs of our own companies- Me Inc. Our most important job is to be head marketeer for the brand called You. It’s that simple- and that hard.” Tom Peters
“If you’re not consciously working on making your brand exactly what you want it to be, then it’s probably out there beyond your control, undermining the success you are capable of achieving.” Brenda Bence
“Focus more on trying to figure out what you love, than trying to figure out how to brand yourself. A personal brand that stands for nothing is not very useful. The process of branding yourself is something that has to go hand in hand with what is unique about you.” Penelope Trunk
Your self-impression becomes how people perceive you - other people’s description of you is part of your brand.
Self branding toolkit
- Business card
- CV & references, profile, case studies, testimonials
- Website, blog, video, photos
- Social media: Facebook, Linked In, Twitter
- Personal style & image
- Body language and rapport building
Then COMMUNICATE it! Make instant impact by being in good… SHAPE “Make a first impression” in 11 seconds!
Top tips to build your personal brand
- Become an invaluable asset- expertise
- Position yourself as the go-to person for specific skills
- Build social equity- be a connector; build contact lists
- Be a content producer, not just consumer
- Collect endorsements
- Be readily available
Recommended: Do your own PR; Get Noticed- both by Paula Gardner; Go Givers Sell More- Bob Burg & John David Mann
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