Jonas, UK’s first hybrid hotel, sells 4,000 rooms in first two weeks
A groundbreaking UK hotel concept, created by the University of Sheffield, has proved a major success in its first weeks.
The Jonas Hotel in Sheffield’s Endcliffe Student Village has sold over 4,000 rooms since opening two weeks ago (Aug 5).
The unique venue, which houses students and regular hotel guests under one roof, has bookings into the New Year and is already sold out on two nights in autumn.
“Business has exceeded our expectations and endorses our belief that the introduction to the UK of a hybrid hotel model was long overdue,” commented general manager Andy Flowers.
“Bookings are coming from individuals and groups wanting the communal living, design features and flexibility of stay which no other standard hotel or student accommodation in the UK currently offers.”
Rooms cost as little as £25 and include use of shared kitchens and social spaces - a gaming/cinema room, quirkily furnished lounges, study and meeting rooms plus an indoor games room. A fleet of push-along scooters has even been provided for visitors.
Since opening the hotel has hosted 65 match officials from the recent Youdan Trophy football tournament and a team from The National Grid, sponsors of the Special Olympics recently staged in Sheffield, and taken numerous bookings for its conference facilities from organisations across the SCR.
International guests are now booked in. During October Jonas hosts 22 Spanish students visiting Sheffield Hallam University and 30 Chinese guests from the Confucius Institute. In February 20 Singapore students check in.
Added Andy Flowers: “Jonas’s characterful environment is designed to bring people together in a co-living environment and foster understanding, entrepreneurialism and friendships.
“The Spanish students are here for 6 weeks; there are few other accommodation options for them for that length of time.”
The 79-room hotel has been developed at a cost of £2million from the conversion of former Nineties student residence Jonas Court. It was inspired by the Student Hotel in Amsterdam, a revolutionary concept pioneered by the Dutch capital’s private sector.
The quirky interior design features locally-made and upcycled furniture, a graffiti wall and Sheffield-centric artwork. Tourists, visiting business people, academics and students alike can stay from one night to six months.
Ian Jones, the university’s head of accommodation services, commented: “Jonas encourages a coming together of cultures, backgrounds, age and experience, which is the ethos of University Of Sheffield. We believe no other UK university is utilising its accommodation in this way. Its introduction to the UK was long overdue and we are proud to be the pioneers.”
The team at the UK’s first hybrid hotel, Sheffield’s Jonas Hotel in the Endcliffe Village, prepare to scoot into action for guests from all over the world. General manager Andy Flowers is pictured fourth left
Quirky design features at the Jonas Hotel
Hotel_27: Jonas Hotel general manager Andy Flowers