James and Paul (pictured), begun trading at the start of this year and came to Keep Your Fork for a day’s marketing and PR consultancy, provided through the RIDO Y-Accelerator programme. After Faye’s workshop on marketing and PR at RIDO, the founders were keen to maximise the bespoke consultancy to promote their low-cost online healthy food store, and get their story noticed in the media.
Faye sent Paul and James a variety of PR and marketing resources and templates for them to work on in advance of the consultancy. She advised the two entrepreneurs on how to most effectively build their media profile and get their story ready to go out to the press, supporting them to create a powerful and compelling story anchored around their personal journeys and the environmental ethos of the business.
When they had completed the story and business profile templates, the materials created were of such a high standard, Faye was able to check and send them straight to the media.
Within literally two minutes of receipt, BBC Radio Sheffield had booked James onto their afternoon show for the life journey half hour show. That same day the lads were booked for Sheffield Live Radio’s weekly business show.
That same day, we were delighted when the local press also picked up their story immediately, with the duo making the business pages of the Sheffield Star, and the food section of the Sheffield Telegraph within a week of starting with Keep Your Fork. Paul and James are now working on a wider business story for the national press and customising that for all the regional areas their lives and careers have touched to further the reach of the story. And they have submitted other business profiles to the Yorkshire Post which are awaiting publication.
James, the Co-Founder of the business said, “Faye and the Keep Your Fork team have been amazing in the short time we have been working with them so far. We have been bowled over by how quickly and effectively they got our story media-ready, and out into the press – their success rate speaks for itself! It has already created an increase in interest and social media interaction, which we are now working to convert into sales.”