Polly Rippon, Journalist
Polly Rippon has more than 17 years' experience in journalism, public relations and media training.
She has extensive experience in regional news reporting and editing and has covered countless high profile stories alongside the national media while working at The Star newspaper in Sheffield. In recent years she has attended the Hillsborough inquests in Warrington, interviewed the family of missing Ben Needham and covered the Rotherham child sex abuse scandal. She is equally able to cover murder or sexual abuse trials as she is writing charity features, celebrity interviews, opinion columns, blogs, entertainment reviews, travel features and community news stories.
Polly is expert at communicating with and gaining the trust of vulnerable or nervous interviewees and telling their stories compellingly and sensitively in print or digital format.
She can reduce pages and pages of notes to concise, engaging and accurate copy and is used to working quickly and under pressure to meet tight deadlines. Having worked on news desks in the regional press for many years, she can give clients a unique insight into what will make the press and how to target a story or idea to ensure the best coverage online, in print or on social media. She has an extensive network of contacts in the local and regional media.
While working in public relations she worked on accounts for public and private sector clients creating media strategies, organising and running events and press calls, producing news letters and press releases and evaluating media coverage. She has delivered media training to local authority educational psychologists covering crisis communications, media law, media ethics, Press freedom, IPSO code and Leveson Inquiry and helped deliver tailored media training to detectives at the Metropolitan Police Training College in Hendon from around the world.