BRAND BOOSTER TOP TIPS
Tip number FOUR…offer TOP TIPS!
By now I hope you have the STORY of your business success, a fab PHOTO to make you stand out and at least a nomination for an AWARD? So how do you attract even more customers… well a good way is to offer something for nothing, that costs you very little. What could that be? TOP TIPS is what! We’ll talk more about becoming a recognized expert another time, but top tips definitely help. They add value to your client for free (and who doesn’t love that?), mark you out as generous (and what a nice person you must be to work with) and establish you as an industry expert!
How do you compile the tips?
Well many of my clients offer tips during their guest talks and workshops. For example, you can book my fabulous client and colleague Jane Chapman (view her website here), one of a handful of master image practitioners worldwide, to give you her ten top tips on style and image, dressing for success at home or work, packing for your holidays, using accessories for maximum impact (and yes, I have promised you more on styling another time!) and much more. She offers clients a handy A5 sheet of the tips to take away (with service and contact details of course) after a fascinating talk at their beautiful Broomhill studio or as a workshop or fundraiser on your premises . Much more use than just a business card and a great memory jogger too. Jane simply uses her talk outline to identify the tips, with no extra hassle. WINNER!
How do you use the tips?
Once you have your top tips in all the areas you are expert in, there are plenty of places to use them! First off, do you have a top tips section on your website? Are you linking to them in your email marketing or social media campaigns? Referring to them in your press releases and business profiles to further establish your credibility?
Have you sent them to the local radio station and press when the topic you’re expert in, is current? Maybe linked to a national story? I’ve had a couple of clients succeed this way recently. I was working with the inspiring Sarah Blackwell, founder of Archimedes Training and Forest Schools and a leading national expert in natural play for children when we realized that getting children outdoors is much harder in the winter weather. Well, come January when the winds and snow were setting in, we offered the Star’s children and families editor a lovely ready-written piece on Sarah, her company’s ethos and ten top tips to get your kids outdoors even in the cold and wet. In the lull straight after Christmas, do you think she was keen? You bet! See the feature here.
More recently, my lovely client Denise Nosrati from Inner Vision sports hypnotherapy was telling me about a client she had been able to help pass her Maths GCSE as a mature student, from mind block under pressure to an A grade. Well of course, with GCSE week coming up in a week’s time, I suggested Denise create her top tips for exam success, add it to the case study she had already written and called the local press and radio to suggest a feature could help all those thousands of city students swotting away- maybe unproductively. Denise was immediately booked for both radio and a smashing double page spread in The Star. We even provided some photos! Denise tells me she has had enquiries and seen her feature linked to several other student websites- terrific result! 
And if you need top tips for stimulating babies, my wonderful client Home-Start are the experts! We have spent the past year profiling individual members of staff like Michelle who are experts in their field, getting them on radio and in the press. This is just one of three DOUBLE PAGE spreads Home-Start have had on different aspects of the UK’s leading vulnerable family support charity and the life-changing and saving projects it runs.
So get those tips ready today!
Every one of you has an area where YOU are the expert and you can quickly create some top tips in just TEN MINUTES, I bet!
Hope you’ve found this has inspired you.
Give me a shout if you need to boost your brand from only £25 a month, lovely people.
Until next time…
Faye